The Veg Zinger

For the folks who are blinking at the name -- Zinger burger is the name of the crunchy chicken burger that most non-vegetarians love to eat at the Kentucky Fried Chicken (KFC) outlets. I know because the Arien is total Fida over a Zinger burger. Whenever we visit KFC, I usually have the veggie burger to give the Arien company.

Yesterday, we went to the KFC outlet on Commercial Street and the new veg option was the Veg Zinger. When I stated that I did not want a zinger and I would prefer the veggie burger, I was told that the other option was a veg snacker. Now, a veg snacker is a teeny, tiny, burger that def cannot be my lunch. I decided to try the Veg Zinger. The picture on the right is for representation purpose only. After I finished it, with great difficulty, I had the following questions for the folks at KFC:

• Why would anyone create a Veg Zinger at KFC?? (Considering that KFC caters primarily to the non-vegetarians.)
• Was it maybe a marketing strategy gone wrong? (Lets fight competition (read McD) with the all-new Veg Zinger.)
• A survey whose results could not be verified? (Vegetarians want to have this crunchy taste and look for their burgers as well)

I was totally uncomfortable with the Veg Zinger. I want the veggie burger back which looked and tasted the way I wanted it to. Has anyone tried the veg zinger? How do you like it? How does it compare to McVeggie? Share your views as comments.